Filter Lists

You may create white or blacklists for your campaigns. It allows excluding irrelevant domains, publishers, devices, etc in the blacklist or targeting the ads only on certain domains, publishers, sites, apps, and more, described by the whitelist.

Note: The filter list is not black or white by itself, it just contains conditions to filter by. It becomes black or white for each campaign separately, depending on how we apply it to a campaign – so the list may filter traffic out or let it go through. One filter list can be a white list for one campaign and, at the same time, a blacklist for another campaign.

How to create a Filter List

Open the Filter Lists section and click [+Filter List] button.

On Create Filter List page, set the list name and its type, which is the entity to filter by: domain, app, app bundle, etc.

Add conditions to filter, for example, site domains or IP addresses, each from a new line.

Instead of typing a long list, you can upload the list from the file. Click [Upload List] below the list field and select CSV or Excel file. You will see the list filled in a moment after uploading a file.

Hint: field on the right side displays the current number of the rows in the filter, which may be useful for large lists.

Warning: do not add bundles to filter lists by domains. After finishing the creation of the Filter List, click [Save] button to proceed.

To edit the existing filter list, open Filter Lists and click on its name. Rows can be edited as plain text.

How to Apply Filter Lists

To apply Filter Lists to the campaign, open a campaign, and go to the Filter Lists menu.

Click 'Select from List' and select the needed Filter List from the drop-down list:

Set what kind of filter it must be: Whitelist (that allows only specified values) or Blacklist (that allows all values except those specified in the list).

Then, save the campaign.

Note: The system requires some time to apply a new or updated filter list to the campaign. Wait about 15 minutes after applying the filter list, and then run the campaign.


pay attention to campaign targeting settings and filter lists. Try not to make it contradictory. For example, if you set only 'In App' traffic in campaign settings and then applied a white filter list that allows traffic only from certain sites, you will get no traffic.