This section is intended to maintain one of the most important entities of the system: campaigns. You can create campaigns, connect creatives to them, start campaigns, and track their main settings.
Note: the process of creating a Banner, Native, or Video campaigns is described here.
At the Campaigns section, click the [+ Campaign] button.
Choose the type of campaign: banner, native, video, audio. Click [Next].
The Settings step has various settings to determine how and when the campaign should work, what users to target, and
Settings are grouped into areas that you can expand or collapse by clicking an arrow on the right side of an area.
On the right side, you see the campaign's brief info: time and targeting settings summary.
Here is what you can configure in each settings area:
Here you have to set the basic parameters of the campaign:
These settings determine the time when the campaign is active.
Select 'All the time'
Select 'Select date range'
Select Day Parting
Here are the settings that allow you to determine which users will see the advertising
Audience – a segment of users that is used in retargeting. Skip this setting if you don't want to use audiences. If you do want to use the audience, you have three options:
Click 'Create new' to make the campaign collect its users to a new audience. The users who go through the campaign ( who have seen its creatives and clicked or converted) will be added to the audience. Set the audience name and type of conversion ('click' to collect users who have clicked on the ad; 'conversion' to collect only users who did action considered as conversion; 'pixel' to collect users who visited a webpage with a pixel URL built in it). Set the term for which the audience will work and collect users.
Click 'Select from List' to add users who go through this campaign to the audience.
If you already have audiences, you can make a retargeting campaign and target users from some audience. To do so, select 'Retargeting' and select the audience from the list. Then, only users belonging to the selected audience will see the ads of this campaign. Read more about audiences here.
Geo Targeting – you can select countries and cities to target only users located in these regions. Note: if you have selected the country and its city, the users in other cities of that country will not be targeted.
GPS Targeting – use it in case you want to target areas that you can't describe as a list of countries or cities. For example, you can set areas smaller than the country and bigger than the city, or smaller than the city (if you want to target the city district). You can focus the map on some country, city, or Zip Code. To do so, start typing and select a needed location proposed. To create a targeting area, select its type (Include or Exclude), and click on a point on the map. You will see a 10 km circle appear on the map, and a record of that circle appears above the map. 'Include' areas and points are green, and 'Exclude' areas and points are red.
To move a targeting area, drag and drop the circle on the map, holding it by the white point in its center. To resize the covering area, set its radius in kilometers in the corresponding field, or pull the white point on the perimeter of the circle. The radius of the circle must be at least 1km. To remove a targeting area, click 'X' symbol beside its record above the map. Create such circles until you cover the entire area you want to target.
In this area, you can set additional filters to make targeting more specific. For example, you can whitelist some applications and blacklist some domains and IPs. Expand the needed type of filter, and then:
do not add bundles to filter lists by domains.
Click to read more about filters here.
Here you can set two types of budgeting limits: daily limit and total limit. Limits are measured in the number of impressions and in $ spend.
For example, you can set the campaign to stop bidding on the current day when daily spend has reached $100 or gained 1 million impressions (whichever comes first), and stop bidding entirely after a total spend has reached $3,000 or campaign creatives were shown to 100 million people.
The minimum daily budget limit is $100. The minimum daily impressions limit is 200,000.
If you do not want to set a budget or impressions limit, set the 'Unlimited' checkbox. If you want to set the common campaign CPM for all of its creatives, set the ‘Use campaign cpm’ option. Note: you can use ‘Adaptive CPM’ option which can lower CPM when it is possible, allowing you to save the budget.
Note: we recommend setting the budget limits.
After setting budget limits, go to the
Distribution switcher and select the way you want to spend the budget: evenly or as soon as possible.
If set 'Evenly', the campaign will bid evenly throughout its lifetime, day by day. If set 'ASAP', the campaign will bid as fast as possible.
Here you can set how to track users' interaction with the creatives.
Note: Now you can set up multiple postback URLs and conversion pixels to use in different locations.
In case you have third-party impression tracking, put it into the 'Third-party impression analytics tag' field.
To set up a postback, click ‘Add Postback URL’, set the name for it, then copy the URL from a corresponding field and paste it onto the postback-tracking server side. Read more about Postback below.
To set up a conversion pixel, click ‘Add Conversion Pixel’, set the name for it, and then copy the URL from a corresponding field and paste it into thepart of the code of the website page from where you want to track user conversions. So you have to define a moment of conversion (for instance, a click on some button on a certain page, or a visit to a page).
Then, put there a pixel, like this:
So every time a user opens the page or does something defined as a conversion, with this pixel, the link will be triggered and the user's action will be recorded.
How to set up Postback
Postback is the method of tracking conversions that uses the advertiser’s server rather than the user’s browser (as pixel-based tracking does).
Postback is more complex to implement and however more flexible and easier to troubleshoot. Use the postback when you have the resources to do it.
To set up postback:
Add [HASH] macro to your creative tag:
Configure your Ad Server to send a request to DSP after conversion has been tracked. Basically, you have to define a conversion (for example, a 'Download' button on some page of your site), and when a conversion occurs, you'll track it using your ad server. Along with that, you have to get a hash from the user's cookies. Then, send a request to our DSP to complete matching the conversion. The request must contain code (URL) that you have in the 'Postback' field with [HASH] being substituted by hash that corresponds to a user impression
In the ‘Optimization Rules’ area, you can configure additional behavior for the campaign to follow when certain rules are met.
The optimization settings are as follows:
– the name to describe the rule.
– the period to take into account when deciding if the conditions are met. For example, if you set the following condition: ‘Spend higher than $100’, and the campaign has spent $80 in the last 3 days, then the condition is not met. If the campaign has spent more than $100 in any consecutive 3 days, then the condition is met.
You can set up to 3 conditions. When adding a condition, you have to decide its type of combination with other conditions: AND or OR. ‘AND’ type means that it is required in combination with the previous condition, and it has a higher priority than ‘OR’ conditions.
For example, if there is the following combination: condition 1 OR condition 2 AND condition 3, then condition 2 is not enough and applies only in combination with condition 3, while condition 3 is independent in this context.
More simply, imagine that the ‘AND’ operator creates parentheses around the conditions it joins together; the ‘OR’ operator does not. So, we will get the following expression: condition 1 OR (condition 2 AND condition 3).
It can be the filter list of domains or bundles, depending on the campaign’s traffic type settings.
Note: you have to set the list in the ‘Filter List’ area of the campaign, before setting up an optimization rule.
In the 'Inventory' area, you can specify the deal in case you have made such with your supply partner.
Deals is the functionality allowing advertisers to buy placements from specific publishers directly via RTB mechanisms.
Few steps to establish a deal:
After saving the campaign with a specified Deal ID, the campaign will buy the impressions of a particular publisher in priority order.
Note: after spending more than $10000, you will have the ability to select particular SSPs to trade with. To do so, switch to 'Select sources', and tick on sources you want to trade with (or click 'select all' if you don't want to filter any SSP out):
Then, you may select the particular SSPs using checkboxes or a search field.
After finishing the configuration of all needed settings, click [Next] in the lower right corner. It brings you to step 3 where you can make a new creative or select an existing one. You can skip this step by clicking [Save] to finish creating the campaign, and then return to set it up and make or select creatives later.
There are also additional fields that can be hidden. They are divided into two groups: general and performance: