An audience is a group of users, captured (aggregated, collected) by one of the campaigns before, or by the pixel/click/conversion located on the website page.
To create a new audience, click [+Audience].
On the page opened, set the name and lifetime, for which the audience will collect users.
Set the Audience Collection Type – by click, conversion, or by pixel.
Click or Conversion means that the audience will collect users who clicked or converted within the campaign audience collection was set for
Pixel allows you to build its code into a web page and add to the audience all users who visited that page. For example, you can target and show ads of your brand only tousers who visited the brand website before.
You can also create an audience from the campaign page.